Sibbjäns

A place rooted in soil

Situated on the Swedish island of Gotland, Sibbjäns is a destination that combines a boutique hotel, a farm-to-table restaurant, and hands-on experiences with the surrounding natural environment. It is a place for those drawn to honest food, thoughtful hospitality, and a sense of adventure—an invitation to slow down and take part in something grounded and real.

More than just a retreat, Sibbjäns positions itself as a living resource for anyone curious about the deep connection between healthy soil, good food, and a thriving ecosystem. Through its day-to-day operations, the project aims to illuminate the unseen relationships that sustain both land and life.

»A holistic launch for a farm, restaurant, and hotel in symbiosis with nature«

Threaded together – designed to feel

The visual and material concept is rooted in a tactile, layered aesthetic—warm, earthy, and distinctly handcrafted. Central to the identity is the recurring motif of a red thread, used literally and figuratively. Sometimes stitched or wrapped (“virad”) around printed matter, the thread ties the various pieces together, reinforcing the sense of continuity, care, and craftsmanship. Print techniques embrace imperfection: overlays, handwritten elements, and staged additions reflect the organic nature of both the farm and the design process.

The world of Sibbjäns is one of layers—items collected, annotated, and added over time. Rather than polished minimalism, the visual language leans into a richness of texture: print on print, handwritten tags, tactile materials. Photography plays a major role, not only as documentation but as storytelling—capturing the rhythm of farm life, the raw beauty of Gotland, and the human hands shaping the project. The result is a system that feels alive, evolving, and deeply personal.

Rooted design – a collaborative identity process

We were responsible for the full visual identity of Sibbjäns, from logotype and typography to printed collateral, signage, and digital presence. In close collaboration with the founders and other creative partners, we developed a system that could grow with the place—reflecting both its immediacy and long-term vision.

Key deliverables

• Visual identity system
  Logotype, typography, color, material direction
• Printed applications
  Menus, room material, pantry labels, signage
• Visual concept
  Red thread concept and stitched system across printed collateral
• Web app design and development of sibbjans.se
  Next.js framework with headless CMS backend and localization
• Launch campaign material and rollout support

Built with care – a digital layer for Sibbjäns

The website for Sibbjäns was conceived as a digital extension of the physical experience—calm, grounded, and sensory. We designed and built sibbjans.se as a warm and deliberate interface, mirroring the layered, handcrafted identity seen in print and signage. The site is intentionally minimal in its navigation, giving space to photography, seasonal menus, and storytelling. This approach lets the site act as a gentle companion to the visitor—offering clarity without friction, and depth without distraction.

Credits Photo courtesy of Ida Rönn.